Benjamin Tietz
Technology & setup
The worry almost everyone has
“Then I will lose the personal contact with my customers.” We hear this sentence in almost every first meeting — and it is understandable, because personal contact is the actual product in this industry.
In practice the opposite happens. If you no longer have to answer the phone during a treatment, you have more calm for the person on the table. The phone stays for everyone who prefers to call — it just stops being the only route.
What to decide beforehand
A booking system is only as good as the rules you give it. We clarify these four points before setup:
- How long does each service actually take — including preparation and clean-up?
- How much buffer do you need between two appointments?
- How short-notice may people book — still for today, or only from tomorrow?
- Until when can an appointment be cancelled free of charge?
The first four weeks
At the start both routes run in parallel: you keep taking calls and entering them yourself while the first customers book online. What matters is that both land in the same calendar — otherwise you get exactly the double bookings you wanted to avoid.
After about four weeks you can see which times are genuinely in demand. The result is often surprising: early evening slots are frequently more popular than the afternoon many studios plan their capacity around.
Benjamin Tietz
Technology & setup
Has been building websites and software for small businesses for over ten years. Built a company in Southeast Asia himself and knows where the paperwork gets stuck.
